Commercial leadership is a craft. Not a title. Pritam has spent 22 years sharpening it inside national telecom operators and digital businesses across Southeast Asia — running real P&Ls, launching products, turning around revenue, and building the commercial organisations that made it all work.
Pritam started as a computer science engineer. He moved quickly into product management and consulting — first at Malaysian technology firms, then at Connectiva Systems, where he ran a USD 17M consulting P&L across 17 telecom operators in Africa and the Middle East before the age of 35.
Seven years at U Mobile gave him the foundations: subscriber growth from under 2M to over 5M, Southeast Asia’s first 3G RAN sharing initiative, and a company-wide digital transformation — two CEO’s Awards along the way. Then Celcom Axiata, leading commercial strategy and analytics across a ~10M subscriber base.
M1 Singapore in 2020: Southeast Asia’s first commercial 5G launch — NSA and SA — under accelerated regulatory timelines. CEO’s Award. Then Cambodia: $200M P&L, a +10% YoY revenue turnaround, and Cambodia’s first telecom IPO.
Most companies that need senior commercial leadership can’t justify a full-time CCO. The cost is prohibitive — USD 15,000–25,000 a month in Southeast Asia — and the commitment is enormous. So they hire someone junior who lacks the experience, or they hire a consultant who gives recommendations without owning the outcome.
Neither works. What works is someone who has actually run the P&L, led the team, answered to the board, and lived with the commercial consequences — embedded at a fraction of the full-time cost.
Start with one month. No long-term commitment. See what it feels like to have someone genuinely in your corner — then decide.
A 30-minute call tells us both everything we need to know. No pitch. No obligation. Just an honest conversation about your situation and whether there’s a fit.