The Embedded Commercial Leader for Telecoms Entering or Growing in Southeast Asia
22 years running commercial functions at national operators — including Southeast Asia’s first commercial 5G launch at M1 Singapore in 2020, and Cambodia’s first telecom IPO. Now available as a Fractional CCO: a few hours a week of senior commercial thinking, embedded in your team, without the overhead of a full-time hire. No long-term commitment required to start.

Institute of Directors
I help operators and investors entering Southeast Asia avoid multi-million-dollar commercial mistakes by stress-testing market assumptions, designing capital-light GTM models, and aligning commercial strategy with regional realities.
Commercial judgment, not frameworks
Think of it as having a senior commercial leader genuinely in your corner — someone who has actually run these decisions, not advised on them from a safe distance. Around four hours a week: available for a strategic call when something lands on your desk, a direct view by email, a working session when you need to think something through, or just a quick message when the situation is moving fast.
No frameworks. No slide decks for the sake of it. Just commercial judgment built from 22 years of owning P&Ls, launching 5G networks, turning around revenue, and building GTM organisations in markets where the margin for error is real.
This is for operators, growing businesses, and investors entering Southeast Asia who need VP-calibre commercial thinking without the cost of a full-time hire. Start with a single month. See what it feels like. Then decide.
22+ years operating inside the organisations
Not advising from a safe distance. Running the P&Ls, leading the launches, answering to the boards.
Organisations I’ve worked with
Beyond operator roles, Pritam has led strategic advisory partnerships across ESG, HR technology, business development, and market entry — building commercial outcomes for businesses entering and growing across Southeast Asia.
Awards, recognitions, and board memberships
Outstanding ASEAN Rising Star
Conferred at the ASEAN Leadership & Partnership Forum in Vientiane, Laos — in the presence of H.E. Sonexay Siphandone, Prime Minister of the Lao PDR, and senior ASEAN heads of state and government ministers. Recognised for contributions to MSME development and driving investment across Southeast Asia.
CEO’s Award — M1 Limited
For leading Southeast Asia’s first commercial 5G network launch — NSA and SA rollout under accelerated regulatory timelines.
CEO’s Award — U Mobile
For leading a company-wide digital transformation programme — a landmark initiative across the full organisation.
CEO’s Award — U Mobile
For pioneering Southeast Asia’s first 3G Radio Access Network sharing initiative — a regional industry first.
Perspectives from the commercial front line
Cambodia 5G · Telecom Analysis
Cambodia’s 5G Rollout: Why 2,000 Base Stations in Six Months Is More Than a Headline
June 2026 · 11 min read
Fractional CCO · Commercial Strategy
What Is a Fractional CCO? The Complete Guide to Fractional Chief Commercial Officers in 2026
2026 · 12 min read
The Commercial Conversation Most SEA Operators Are Not Having With Their Board
18 June 2026 · 6 min read
Writing on the region’s commercial realities
A published author on Southeast Asian SME growth, and a weekly voice on the commercial decisions shaping the region’s telecom and digital markets.
Catalysts of Change
The Role of SMEs in Southeast Asia’s Economic Growth
An investigation into how small and medium enterprises are shaping Southeast Asia’s economic future — covering sustainability, emerging trends, and the policy environment that empowers SMEs to grow, drawing on the cooperative roles of governments, business, and NGOs.
The CCO Signal
Commercial perspectives from the telecom & digital front line
Practical, operator-level commercial thinking for CCOs, CFOs, and CEOs navigating Southeast Asia — delivered straight from 22 years of running P&Ls, launches, and turnarounds across the region.
One call. No pitch.
Just honest conversation.
A 30-minute call costs you nothing and will tell us both whether this makes sense. I’ll give you my honest read — including if I think it’s not the right fit.
Start with one month · No long-term commitment to begin · Paid in advance